Luxury car brand Jaguar will be all-electric by 2025, the British company said Monday as it unveiled a plan to discontinue manufacturing internal combustion engines.
Jaguar Land Rover, owned by Indian conglomerate Tata Motors, hopes the move will help improve the fortunes of the Jaguar brand, which was founded 86 years ago and for many is a symbol of premium products but has struggled in recent years.
The switch to an electric future will involve moving car production from the Castle Bromwich factory, located east of the central English city of Birmingham, to nearby Solihull.
Chief executive Thierry Bollore said the firm is "exploring opportunities to repurpose" the Castle Bromwich plant, which has led to speculation that it could be used for battery production.
Jaguar Land Rover also said that the much more profitable Land Rover brand will produce its first all-electric model in 2024, also with the idea of discontinuing internal combustion engines.
The move was described by British Transport Secretary Grant Shapps as "a huge step for British car manufacturing."
The Society of Motor Manufacturers and Distributors (SMMT) said the announcement represents "a boost of confidence'' in the automotive sector, which struggled last year due to the coronavirus pandemic.
"Its plan for a future that is built around sustainability, with electrified and hydrogen models, as well as investment in connected and digital technologies, aligns with government aspirations and rising consumer expectations,'' said Mike Hawes, SMMT chief executive.
However, he felt that Britain will need to improve its competitiveness in light of the current "fierce" global competition in the shift to electric cars, particularly from companies such as Tesla.
"The government must ensure that state-of-the-art manufacturing is fully supported, with a policy framework and growth plan that reduces costs, accelerates domestic production of batteries and electrified supply chains, and provides incentives for research and development and skills development," he said.
Source: La Voz