Groupe PSA started serial production of the New PEUGEOT 208 at its El Palomar plant

JULY 31, 2020
New PEUGEOT 208

• First vehicle manufactured after the great industrial transformation at the El Palomar plant, which positions it as one of the most innovative in the Group.

• Pioneer in Latin America on the CMP, the latest and one of the most modern global Groupe PSA platforms.

• Recently launched in Europe and awarded “Car Of The Year 2020”, it is a totally innovative model in the compact hatches segment.

Today, Groupe PSA began serial production of the New PEUGEOT 208 at its El Palomar plant, one of the most important launches in the Group's history in the country and in Latin America.

The New PEUGEOT 208 is a global vehicle of Groupe PSA and is part of its profitable growth plan "Push to Pass", which runs until 2021. Its launch in Argentina also marks the debut of the CMP (Common Modular Platform) in America Latina, the Group's new modular and multi-energy platform dedicated to the production of compact vehicles (segment B), mid-range (segment C) and compact SUVs. This platform is a differentiating factor as it gives the model performance, robustness and comfort for a truly unique driving experience.

Some examples of equipment that characterize the new PEUGEOT 208, multi-awarded by the world press and chosen “Car of the Year 2020” in Europe, are found in the latest generation on-board technology that includes the 3D i-cockpit and the technological assistance pack to driving, unprecedented in the compact hatches segment.

“The New PEUGEOT 208 is the result of intense work by our teams with the auto parts sector and the union. This launch marks a new phase for Groupe PSA in Latin America, reaffirming the commitment to the country, the social partners and our collaborators. In this sense, we continue investing to offer our clients a family of increasingly modern and technological products. For us, the commitment is always long-term, with the future, ”said Patrice Lucas, President Latin America and member of the Groupe PSA Executive Committee.

During the last years, for the development of the model, around 600 collaborators in Latin America and Europe worked together, dedicating more than 8,000 hours in training for the production teams and around 620,000 hours of work for the development of the project. In turn, this vehicle has 1.5 million kilometers of taxiing in various countries of the world such as Argentina, Brazil, Germany, Austria, Spain, France and Sweden.

With an investment of 320 million dollars since 2016, an extensive industrial transformation began for the El Palomar production center that allowed it to become an "Factory of Excellence" at an industrial level, according to the Group's standards. Some suppliers were also physically incorporated into the plant, making their production processes even more efficient. This adaptation enabled the manufacture of increasingly competitive products, such as the New PEUGEOT 208 on the global CMP platform, achieving emphasis on the execution of processes to consolidate a robust and cutting-edge product, according to the expectations of the customers.

“The transformation at the El Palomar Production Center involved the optimization and renewal of many of our processes, increasing the quality levels demanded by the new CMP platform. In turn, it contemplated the location of suppliers in our industrial establishment, achieving greater efficiency in our operations and logistics, ”said Jean Mouro, Senior Vice President of Monozukuri Operations for Latin America at Groupe PSA. “The New PEUGEOT 208 and the CMP Platform constitute a revolution for the El Palomar plant that places it at the height of the best in the world for the Group,” closed Jean Mouro as part of the launch.

I accessed through this link to the videos of the Industrial Launch of the New Peugeot 208.

Source: Groupe PSA

Want to know more about our services?