The NADA Academy Convention took place in Las Vegas, USA from February 13-17, 2020 and was an event of great relevance for the automotive industry. Organized by NADA (National Automobile Dealers Association), this convention brought together renowned experts and professionals in the sector, and SIOMAA's group had the opportunity to learn and be informed about new proposals in the sector. One of the keynote speakers was Guido Vildozo, who presented different market projections for Latin America. Vildozo, recognized for his extensive knowledge in the automotive field, provided valuable information on trends and prospects for the Latin American market, giving attendees a clear view of the opportunities and challenges ahead in the region. Another important speaker was Dean Evans, who addressed the topic of digital marketing. Evans, an expert on marketing strategies in the automotive industry, shared his knowledge on the latest trends and best practices in digital marketing. His presentation provided attendees with key tools and concepts to make the most of opportunities in the digital environment and reach consumers effectively. Tim Gavin was another featured speaker at the NADA Academy Convention. Gavin presented the best ideas from NADA, sharing success stories and innovative strategies implemented by automotive dealerships. His participation allowed attendees to gain practical ideas and proven solutions to improve their businesses and stay competitive in the ever-evolving marketplace. Finally, Bob Lanham, Head of Automotive Retail at Facebook North America, gave a presentation on the latest trends and strategies in online automotive sales. Lanham, with his extensive industry experience, provided valuable information on how to use digital tools and platforms to effectively reach customers and maximize sales opportunities. All in all, the 2020 NADA Academy Convention in Las Vegas was a standout event in the automotive industry. Renowned speakers such as Guido Vildozo, Dean Evans, Tim Gavin and Bob Lanham provided attendees with key insights on market projections, digital marketing, best ideas and online sales strategies, enabling industry professionals to stay on top of the latest trends and improve their business operations.