We would like to share with you the experience we had at the seminar we organized together with NADA and Disney, in Dallas and Orlando, USA. It was attended by more than 50 people from all over Latin America. The first step of this seminar was taken in Dallas, at the NADA Show 2023 where participants had the opportunity to participate in various workshops translated over 3 intense days of training with the necessary working material and where there was also an exclusive training for the SIOMAA group. The participation in the NADA Show 2023 congress also allowed access, in addition to the workshops, to the NADA fair where more than 1000 exhibitors participated. During the NADA Show 2023 congress, the workshops were focused on industry news, used car sales, news on electric cars and new ways of marketing 0km. In addition, future trends in the automotive market, upcoming technologies and dealer services were discussed. The speakers shared their knowledge and experiences, which were very valuable for the participants to obtain tools to be used in their business units. The second step of this seminar took us to Florida, more precisely to Disney! In Disney, we had the opportunity to share a 2-day intensive course where the speakers gave lectures to teach how to design an exceptional service, to define processes and then we had field experience to carry out what we learned. This seminar allowed participants to develop and train with experts who shared their knowledge and practical experiences in today's business world, in order to be able to apply what they learned in their own businesses to improve management and relationship processes. In addition, the seminar provided the opportunity to meet and connect with other industry professionals, generating bonds through the exchange of ideas and experiences, resulting in very interesting discussions.