From May 20-22, 2019, the NADA International Congress, the Dealership of the Future , in conjunction with Google Digital Dealer Academy took place in Buenos Aires, Argentina at the elegant Sofitel Hotels & Resorts - La Reserva Cardales. This event brought together experts from the automotive and digital industry to explore the latest trends and best practices in the sector. On the first day of the congress, NADA addressed the topic " Dealership of the Future - From Now to 2025". Digital retailing was discussed and the question of how much of the car buying process can be done online was raised. Creating personalized experiences, customer car delivery, extended test drives and car returns were also explored. The following day delved into the future of dealerships beyond 2025, focusing on autonomous vehicles. How this would affect the parts, service and sales department was examined, as well as the impact on fleets. On the final day, the Google Digital Dealer Academy was held. This part of the conference focused on the consumer in a digital world. Research and data on consumer behavior was presented, with an emphasis on website relevance, site speed, virtual customer experience and Google My Business. Digital marketing strategies were also addressed, including fundamental digital marketing tools, performance measurement and the future of dealerships in a digital world. The latest industry trends were discussed, such as 360-degree digital test drives, online vehicle sales and other disruptors. All in all, the NADA International Congress and Google Digital Dealer Academy, was an outstanding event that brought together experts from the automotive and digital industry. Over three days, topics such as digital selling, customer experience, autonomous vehicles, digital marketing and the future of dealerships in an ever-evolving digital world were explored. This congress offered valuable insights and perspectives for those involved in the automotive industry.
